Marketing Research   Tags: advertising, consumer behavior, marketing plans, marketing research  

Statista gathers statistical information on over 600 industries from over 10,000 different sources, such as market researchers, trade organizations, scientific publications, and government sources.

This guide was created as a starting point for students taking MKMG336, Marketing Research Methods.  It should also be useful for students taking other marketing courses.  Use the tabs above to find your way around. 

This guide includes librarian recommended sourcs. 

For more help:

• Consult the Standish Library's Website.
• Call the reference desk at (518) 783-2988.
• Use the online reference form to ask a question.
• Make an appointment to meet with a librarian.