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Last Updated: Oct 22, 2014 URL: Print Guide RSS Updates

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Important New Resource

Encyclopedia of Major Marketing Strategies, 2013

  • Encyclopedia of Major Marketing Strategies
    A continuation of Encyclopedia of Major Marketing Campaigns (1999 & 2007), this new volume expands its international coverage through 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013.

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About the Marketing Research Guide

This guide was created as a starting point for students taking marketing courses at Siena College.   Use the tabs above to find your way around. 


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Catherine Crohan
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(518) 782-6731
Standish Library, room 133
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